Building an Organizational Category Management Structure and Strategy From the Inside Out Nielsen Data Desarrollo e Implementación del Plan

Desarrollo e Implementación del Plan de Categoría

Costo (No incluye los costos de certificación con la CMA):

Explain the efficient assortment process

precia y promociona la categoría

Building an Organizational Category Management Structure and Strategy From the Inside Out Nielsen Data Desarrollo e Implementación del PlanAccording to CatMan 2. 0, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the category management department is separated from the rest of your organization. Participants learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process